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ADVERTISING YOUR RENTAL PROPERTY

Maximum exposure for your investment

Colorado Springs Marketing

We will market your property on our website, the Pikes Peak Multiple Listing Service (MLS), ppar.org (local listing site) and through our property management software (Buildium) which exports to Zillow, Trulia, Hotpads, Rentals.com, Realtor.com, etc.

Using Video To Market Your Home

In addition to the high quality color, wide-angle photos for your property, we also shoot a quality video tour of the home to give the viewer a better feel for the layout of the home that you just can’t get from photos. The video is uploaded to our YouTube account, posted on our website with your listing, and published to our Facebook, Google+ and Twitter accounts. Video allows us to reach more potential tenants so you have a bigger pool of quality renters interested in leasing your property.

Not only does video allow more people to view your property, it allows prospective renters to do so from the comfort of their home. We can pre-qualify those who are interested so that we can spend the time showing the home to people who are really interested. No time is wasted on our end or on the prospective tenant’s end, which means we can fill the vacancy more quickly and efficiently.

Video Documentation of Your Property

Our initial video gives us a record of what your property looks like on day 1 of our management. Fast forward to 1-4 years in the future when your tenant vacates, and we have the ability to compare the move-out video with the original. The video is a permanent record of the condition of your home, which we will use when we start doing the itemization of the security deposits.

How We Shoot Our Videos

Our Property Managers shoot our video tours using a camera purchased for that purpose. A few extra gadgets that include a wide angle lens, light kit, and microphone give our video tours the professional look your property deserves.

This use of this technology gives us a competitive advantage, and we strongly believe that it is what our potential tenants have come to expect in today’s technologically advanced world.

If you have any questions about our video marketing, or you’re interested in learning more about our property management services, please contact us at Cornerstone Real Estate Team HERE.

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BENEFITS Of Using Cornerstone Real Estate Team

  • No hassle management – hands-off for you, the owner
  • Monthly owner statements, delivered to your inbox
  • Online Owner Portal Access
  • Industry leading marketing tools
  • 24/7 maintenance request handling
  • Prompt Response to Tenant Requests
  • Low vacancy rate
  • Low time on market
  • Industry specific local knowledge
  • Members of the Council of Elite Property Managers and the National Association of Residential Property Managers (NARPM®)

HOW WE HELP As Your Colorado Springs Property Manager

  • Fill your vacancies, quickly
  • Actively market your property across multiple websites
  • Handle all tenant inquiries
  • Conduct a 5-part Credit and Background investigations
  • Application processing
  • Lease signing
  • Full service repairs and routine maintenance
  • Rent collection
  • Accounting
  • Coordinate evictions if required

Critical Questions a New Owner Should Ask

Often a homeowner new to property management doesn’t know what questions to ask a potential management company. In addition to comparing services, price, and reviews – an owner should consider these questions below to better understand if a company is a good fit.

  • WILL YOU SHOW MY PROPERTY TO PROSPECTIVE TENANTS?

    Yes, one of our team members will conduct all showings for your property.
  • DOES YOUR COMPANY PROVIDE 24/7 EMERGENCY MAINTENANCE SERVICE?

    Some companies offer no after-hours support, leaving it up to chance. Some expect the tenant to make calls to a specialist, if needed. Others put one staff member in charge of handling any calls that may come in on weekends or after hours. Some use untrained 3rd party vendors, who can do little more than take a message.

    What we do: We utilize a service that is specifically trained and focused on handling maintenance calls. This service will distinguish between a routine call, which can wait until during business hours, or an emergency which needs to be handled immediately in order to protect your property or the tenant.

  • HOW DO YOU MARKET MY PROPERTY?

    We advertise and market your property using MULTIPLE methods. We market your property through our property management software system, which will export your listing to additional real estate websites, to include Zillow, Trulia, and Hotpads (the three most common used in search). Additionally, we have worked very hard to move our company up higher in the search results on Google. In fact, that is likely where you found us. So, when tenants are looking at websites for available rental homes, they typically will find our listings first. This puts our listings at the advantage of being seen first and rented first.

    In addition to our digital marketing strategy, we also utilize high quality photos (taken by a professional photographer) and video tours to properly showcase your home. Our video marketing strategy ties into our Search Engine Optimization (SEO) strategy as well.

    We will also pay commissions to Realtors who bring us tenants. Some of our tenants use a Realtor to help them find their rental home. So we offer commissions to these agents, to entice them to work with us and help us to find quality tenants.

    What does this mean for you? Cornerstone is renting homes FASTER than anyone in the market! We will rent your home in 21 Days or Less – or we will provide you the first two months of management free! Learn more about our 21 Day Guarantee HERE.

  • DOES YOUR STAFF HAVE INDUSTRY SPECIFIC TRAINING?

    We are members of the National Association of Residential Property Managers (NARPM) at the national and local level. NARPM provides industry specific education on all aspects of property management through weekly meetings, continuing education classes, and seminars. Lance Kohler holds the Residential Management Professional (RMP) designation, which is based on experience and training in property management.

    We are members of the Apartment Association of Southern Colorado (AASC). AASC provides industry specific education and training on both residential property management and management of multi-family housing.

  • HOW BIG (OR SMALL) IS YOUR COMPANY?

    The size of the company you choose to work with will impact the service you receive. Small companies, managing 100 doors or less, often have few systems in place to efficiently manage properties. In many cases, they are managing homes as a side business or secondary to their sales.

    Large companies that are managing 1,000+ homes across the country may have available systems to manage the homes, but they rarely have enough employees on the ground to properly oversee operations. Don’t be fooled by low rates and grand promises. These companies are only looking at the bottom line, and are hardly local experts.

    Cornerstone is locally owned and operated and has been managing properties in Colorado Springs for over a decade. We are a medium-sized company, which provides you several advantages: we have established processes and systems that allow us to effectively manage your property or properties; we have the experience gained from managing properties of all types; we are still small enough to provide you with excellent customer service and attention.

    We have slowly grown over the past 3 years, steadily increasing the number of properties we manage each year while we improve and increase our services. Our plan is to continue to grow in the market we know best (Colorado Springs!), and to become the only choice for property management in the Colorado Springs area.

  • CAN TENANTS APPLY ONLINE? CAN TENANTS PAY RENT ONLINE?

    Yes! Tenants can apply for a home in minutes through our website. Tenants can submit work order requests online and pay online from anywhere!